SIP Trunking

SIP trunking is a way of connecting an organisation's phone system to the public telephone network over an IP connection, using the Session Initiation Protocol (SIP), instead of through physical phone lines.

What is SIP trunking?

SIP trunking is how many business phone systems connect to the outside world today. A “trunk” is a connection that carries many calls at once between a phone system and a carrier. In the past, trunks were physical lines or digital circuits. A SIP trunk does the same job over an IP data connection, using the Session Initiation Protocol (SIP) to set up and manage each call.

Calls travel as Voice over IP (VoIP) between the organisation and its carrier. The carrier then connects them to the public switched telephone network (PSTN) and mobile networks, so customers can ring in from any phone and agents can ring out to any number.

How SIP trunks work

A SIP trunk has a few key elements:

  • Channels. Each channel carries one simultaneous call. A trunk might have 10, 100 or thousands of channels, depending on need.
  • Numbers. Phone numbers, including DDI numbers and freephone numbers, are pointed at the trunk so calls to them arrive at the right system.
  • The phone system. An on-premise PBX, a cloud phone system, or a contact centre platform receives the calls and routes them.
  • Security and redundancy. Encryption, firewalls and failover paths protect the service and keep it running if one link fails.

With fully cloud-based CCaaS and UCaaS platforms, the provider often supplies the telephony connection as part of the service, so the customer never sees a trunk at all.

Why SIP trunking matters

Compared with traditional lines, SIP trunks are usually cheaper, quicker to scale and more flexible. Channels can be added without installing new lines, numbers can be moved between sites, and calls can be redirected in software if a site goes offline. That flexibility supports business continuity and makes it practical to have agents working from many locations.

Capacity: the hidden limit in a call spike

For contact centres, the most important SIP trunking question is capacity. Every caller uses a channel from the moment the call connects, including while they wait in queue or listen to an IVR message. In a call avalanche, the number of simultaneous callers can rise far beyond the number of agents. If the trunk runs out of channels, new callers hear an engaged tone or the call fails before it reaches a queue. They don’t show up in queue statistics, so the problem can be invisible in reports.

Good practice includes:

  1. Sizing for peaks, not averages, including queued and IVR callers.
  2. Agreeing burst capacity with your carrier or platform provider for emergencies.
  3. Monitoring channel usage and alerting when it nears the limit.
  4. Building in failover to a second path or provider.
  5. Answering more callers instantly with self-service or an AI voice assistant, so calls resolve and free their channel sooner.

Things to check with a provider

Ask how many concurrent calls are included, how quickly capacity can be raised, what happens when the limit is hit, how calls fail over during an outage, and where call data and recordings are hosted.

How Telnet Helps

Where Telnet comes in

When Telnet answers your calls, you don’t need to manage trunks, channels or phone hardware. Calls are handled in ContactSuite, our platform built on Amazon Connect cloud telephony and hosted on AWS in Australia.

That matters most when volume spikes. Telnet answers fault lines for around three-quarters of New Zealand households, so the telephony behind them has to keep accepting calls during storms. We combine cloud voice with Tulip, our AI voice assistant, which answers on the first ring with zero hold time, and shared agents who move onto your lines within minutes.

During Cyclone Tam, Tulip handled 33% of all inbound calls with zero hold time, equivalent to six full-time agents deployed instantly.

FAQ

SIP Trunking FAQs

What is the difference between SIP trunking and VoIP?

VoIP is the general technology of carrying voice over IP networks; SIP trunking is one specific use of it. A SIP trunk connects an organisation’s phone system to a carrier so it can make and receive ordinary phone calls over an IP link. In short, SIP trunking is how a VoIP-based phone system reaches the rest of the phone network.

How many SIP channels does a contact centre need?

Enough to carry the most simultaneous calls you expect, including callers waiting in queue, plus headroom. Queued callers still use a channel, so a busy queue needs far more channels than you have agents. If you run out, callers hear an engaged tone, which is a common failure in a sudden call spike.

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